Strategies, stories, and insights on executive leadership
People love the story of an underdog: a journey that captures relatable challenges and seemingly insurmountable odds, only to be overcome by the little guy in the face of adversity. There’s something intrinsically human about the tale of an underdog, and it taps into our capacity to hope for the future and dream big. It […]
Business decisions are hard-hitting. We’ve all agonized over our choices, whether in the office, the kitchen or during that movie you’ve wanted to see for weeks. When we’re stuck, who can ever confidently say with complete conviction which decision is the right one? Without possessing the benefit of hindsight to check and balance our choices, […]
Reading persuasive arguments about the merits of transforming your business can be convincing, but using hyperbolic language like “transform” can overinflate the need for the subtle changes that often lead to progress. We’re encouraged by bombastic advice to create shifts that are focused on a wide spectrum; this can be daunting, and sometimes we end […]
Just for a moment, think about the last big purchase you made. Was it a car? A house? That boat you had been dreaming about? Or possibly something as simple as a purse? At first glance, it may seem that our purchasing decisions have much more to do with the careful analysis of needs than […]
Your customers are your most valuable assets as they are the ones who ultimately bring in financial gains for the company. But what is the most effective way of attracting your target customers and actually making them a huge part of your success? Community building offers a natural way of reeling in individuals to coalesce […]
How do you grow as a business? Where do you generate your insight – have you plucked ideas from the sky or listened to colleagues’ sitting around a meeting table? Yes, these ideas can be valid, but are they intuitions that are truly coming from a customer-centric perspective? In short – are you listening to […]
Whether some people accept it or not, all individuals have a personal brand. It is those unique characteristics that make you, YOU – unique and outstanding in your own right. A personal brand is who you are and what you decide you want to be known for beyond how other people perceive you to be. […]
How to succeed in life and business is one of those age-old questions that don’t have a simple answer. There’s a whole host of contributing factors and specific contexts that can help you to become successful. But whoever you are, there are a few things that everyone can recognize and implement in their daily lives […]
I’m sure you’ve heard about the merit of creating a strong personal brand – hey, I know I’ve written about it before and it’s something I strongly believe in. There are loads of reasons why you’re at an advantage if you have a personal brand; it can help you when you’re looking for a new […]
A typical ad agency or any other organization or brand usually has its own campaigns in mind. However, this often comes into friction with what clients or customers are looking for. As a result, a company’s marketing efforts becomes a complete waste of time for customers as they find it irrelevant to their daily lives. […]
I love my Facebook group – it’s a group of enthusiastic, inquisitive professionals who are a constant source of interesting conversation. Everyone’s supportive of each other and willing to share new ideas that they’re working on and reach out for help when they need it. You might be hearing non-stop about the marketing potential of […]
As I mentioned last week, I’ve been through quite the transformation these past years. I have had an incredible 20 years running one of the largest marketing agencies in Silicon Valley with my business and life partner, Courtney Smith (which I continue to do). Both of my books hit top best seller lists, which contributed to my speaking […]