Strategies, stories, and insights on executive leadership
We’ve all got that little niggling voice in our heads that says things like ‘that’s wayyyy out of your league’ when we browse new job adverts or ‘well, you got help from loads of other people, so it wasn’t really down to you’ when we’re praised for our brilliant sales results this quarter. Self-doubt is […]
No one wants to sound like a complete douchebag, but think about how many times you’ve read someone’s LinkedIn profile and gawped or watched an arrogant presenter doing a talk and thought, where do they get these people from?! With both of these examples, there are heaps of ‘professionals’ and that think that you have […]
Humans are more connected than ever before…in a technological sense anyway. From the moment we wake up, we have a world of opportunity at our fingers tips. It’s exciting, but it’s not without its downfalls. Are we really connected? Aren’t we just reading words on a multitude of screens all day and awarding them equal […]
Words are just words. Stories are just stories. But with context, concepts come alive. According to Dictionary.com, Context is “the circumstances that form the setting for an event, statement or idea, in terms by which it can be fully understood.” In other words, it’s not just about the message, it’s almost more importantly about everything […]
It’s not news that we spend a lot of time on social media and online communities; what is interesting about our interactions with others online is that they’re basic necessities, just like food, water and shelter. In 1986, social psychologists McMillan & Chavis developed the definition of community as “a feeling that members have of […]
Where media advertising, print and mailers used to exert the most impact on buying, more and more it is the voices of online influencers we are hearing in our heads as we shop for both goods and services. Chances are your most recent purchase decisions were more affected by the blogs from influencer content that […]
Everyone loves loyal returning customers. They become the foundation your business is built on. Keeping your existing customers through loyalty is always much cheaper than going and looking for new customers all the time. Did you realize that studies show that it can be 3-10 times less expensive to keep a customer than to attract […]
Have you caught the Pokémon Go fever yet? If so, you’re not alone. Since its July 6th launch, over 15 million daily users have downloaded the app on their smartphones. And just to put that in perspective, that’s more daily users than Spotify or Pandora. Even more incredible, the game is attracting a diverse group […]
I’m sure you’ve heard the English proverb about good things coming in small packages, right? It’s the idea that sometimes the smallest gift can offer up the biggest dividend. Of course, this adage has historically been applied to everything from the Mini Cooper to Hershey’s Kisses. But amazingly enough-the concept of thinking small for maximum […]
Welcome to the video age. But haven’t we been through all of this before? Remember the days before Netflix, when rewinding your grainy VHS version of The Lion King was a familiar routine? Switch the context and video is more important than ever before. In 2014, an average U.S. consumer spent 413 minutes accessing online […]
Building a personal brand and creating a more valuable ‘you’ can have a positive effect on your personal and professional life. Think about the ways that companies do this. Highly caffeinated marketing teams sit in rooms, poring over logo design, advertising collaterals, and their next tweet so that they can present their company in an […]