Resources

We recently had the pleasure of participating in Bryan Kramer’s H2HChat with customer Dustin Luther, Director of Engagement from Dun and Bradstreet on the topic of Influencer Marketing. One of the most important takeaways from our conversation was to think about how influencers relate to your marketing strategy and goals. Here are some helpful ways […]

To begin, you have to decide exactly what message you want to put out there, which, of course, will depend greatly on your particular story and individual goals for your brand. Below, is a selection of different options to consider when determining how you want to approach your personal brand and tell your own story. […]

According to IBM, we create over 2 quintillion bytes of data daily. Even more astonishing? Over 90% of what exists today was generated just within the last few years. That breaks down to millions of bytes detailing everything from sending out tweets to shopping on Amazon. And while it’s easy to marvel at these statistics, it’s […]

While it’s easy to see the value of influencer marketing, many are left scratching their heads when it comes to the first steps of building and creating a community of influencers. Once we get past making a list of industry/brand-related blogs they follow, many of us get a bit stuck. Conjuring up an army of […]

Although social media can be used to augment a business’s customer service policy and practice, not everyone has adopted a social customer service program. Sure, many larger companies understand and benefit from social media customer service management tools and techniques. Companies such as Marks and Spencer and Pizza Hut dedicate huge amounts of resources to […]

There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand […]

The concept of creating value is often one of the most misunderstood ideals in business. But it also one of the most essential. Why? Because of all the ways that “value” can affect your company. After all, it is due to a brand’s perceived value that makes individuals want to do business with you. It’s […]

So you’ve taken time out to identify what type of personal branding works best for your career, but now the challenging part is knowing whether you want to be a generalist or specialist. Once you begin building your persona, how will you sell yourself to your industry? Will you be the proverbial jack-of-all trades generalist who has the […]

What would you do with 5 extra hours in your week? Would you spend it with family? Take the extra moments to work on a project that you have been thinking about. Maybe learn a new skill? Or perhaps you’d use the opportunity to finally clear out your Netflix queue. No matter the answer, we’ve […]

Virtual reality and its close partner augmented reality used to be the stuff of science fiction movies. But now that both technologies have become more practical and accessible, they’re changing the way we handle our personal relationships, professional lives and recreational habits. We’re now able to be part of an experience or be present for […]

Karen Walker bravely moved to Silicon Valley in the late 1980s to explore and discover what her role could be in an exciting and changing high-tech scene. Having graduated with a chemistry degree, she was taking a leap into a new world, and she quickly taught herself all of the unfamiliar technological information. Through it […]

It has often been said that the average person is met with over 5,000 marketing messages in a single day. And while that number has been disputed over the years, one thing is clear. The promotion field has given way to clutter when it comes to the number of advertising seen daily. From sponsored tweets and […]