Strategies, stories, and insights on executive leadership
Stop and think for a moment. What would you say is the most important thing to ensure career success? Is it your impressive range of product knowledge for your industry? Perhaps it’s your ability to grow your client’s social presence? While those skills are impressive, as a marketer (as in life) there’s really only once […]
Participation in the Collaborative Economy has grown by 25 percent in the past year alone. That’s one of the key findings we shared in The New Rules of the Collaborative Economy (published by Jeremiah Owyang and Vision Critical). The foundation for this new era is allowing others to use something you own or a service you can […]
You can read as many write-ups as want about cutting edge marketing campaigns but we all know that there’s no substitute for sitting down and picking the brain of the CMO who ultimately put it all together. Our guest this week set out to make that possible. Drew Neisser, is the author of “The CMO’s […]
You know the importance of promoting your company to develop a solid base of loyal followers. But how much time and effort do you dedicate to building your personal brand? You do have one. It’s what people associate you with; it’s why your personal and professional network seeks you out for information. And you do […]
Don’t want to be treated as a cost center? It’s time to have measures that tie to revenue. “We need to cut costs this month to hit our earnings, can you dial back the digital ad spend?” The dreaded, yet recurring, question (or more accurately, order), given to the CMO during an exec staff meeting. A […]
No, that’s not a typo; it’s a reference to my favorite movie character Gaylord Focker, as played by Ben Stiller in the “Meet the Parents” movie trilogy. What we love about Gaylord Focker is he’s a kind-hearted, smart and humble guy who happens, through a series of misguided good intentions, to make mistake after mistake. […]
It’s not news that we humans are living in an increasingly connected world. Our mobile devices enable us to be in constant communication with others, both personally and professionally. If you’re one of the 7% of“smartphone dependent” adults in the US who rely heavily upon their mobile device for internet access, you’re probably reading this […]
For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (EI)-referring to that set of cognitive abilities that allows us to acquire knowledge and solve problems. But in business (as in life) if you only focus on this part of an individual, you are missing one of the major parts […]
As the digital landscape is ever-changing; so are the ways in which marketers are trying to bridge the gap between business and consumers. One way that companies are winning is the early adoption of digital proximity marketing as part of their overall strategy. Why, you ask? The answer is right in our pockets. Or more […]
Envy in 2015 Of course, those feelings of envy are par for the course in this day and age. This is the Envy Generation. You can see all the details of all your friends’ lives on social media. So you know exactly what you’re missing out on. That’s the major hallmark of envy in 2015: […]
Looking for a way to engage your customers in an impactful way? Well, it doesn’t always take a big-budget ad campaign to grab your audience’s attention. Sometimes, it’s a well-timed joke that could make all the difference in having your message resonate. According to a recent marketing study by the textbook rental service Chegg, almost […]
If you’re anything like me, you reach for your smartphone as soon as you wake up to check email and respond to texts. The rest of the day, you’re constantly on a tablet, mobile device, laptop or desktop for personal or professional use. You’re messaging, browsing, friending, tweeting and sharing. It’s great that we have […]