Resources

Have you blabbed today? If the answer’s yes, then consider yourself part of the latest social media platform that is quietly changing the way we communicate. Since Blab’s soft launch in April, users have been raving about this live streaming application that combines the user experience of Google Hangouts with the video-on-demand features of programs such […]

With aggressive growth on the horizon, it’s time to make the transition from start-up stage to an established brand. But how can you make sure your marketing keeps up? Successful Companies Use These 4 Steps to Scale Their Marketing You’ll be on the right track by following these four tried and tested steps to scale […]

What’s the one thing business owners, their staff and customers have in common? They’re all human. So why is it so hard for some of them to go abouthumanizing business? Maybe some businesses want to present themselves as purely professional. Maybe some are more focused on keywords, and others may not realize how robotic their […]

The availability of data is increasing exponentially. By 2019, global Internet traffic is expected to triple in size to 2 Zettabytes. That’s 2,000,000,000 terabytes a number that we can barely comprehend. Check out http://www.internetlivestats.com to get a closer visual of what this looks like. Now think about the enormity of the task ahead of us as we […]

In today’s busy world, when it comes to internet marketing, the best practice is to keep it simple. Web sites have 3 seconds to catch and keep a visitor. If those 3 seconds are lost because the lack of simplicity confuses, disorients, or overwhelms a visitor, he or she will go elsewhere. Simple language is […]

Forecasting with Analytics to Optimize Your Marketing We all know that the content marketing space is getting more and more competitive each day. Around the world, two blogs are created every second. It’s more challenging than ever before for content marketers to stand out from the crowd. The focus today must be on creating value […]

Have you heard about that viral video that everyone is talking about? You know the one. It’s the YouTube video featuring cats doing the Harlem Shake while making a tricky shot from the bleachers? I’m kidding, of course. But you can’t deny the financial impact that going viral has on our pop culture obsessed society. […]

Have you ever given any thought to how much content you encounter each day? Not just from social media, but from blogs, aggregate sites and traditional digital media? It adds up fast. In fact, a recent study has shown that the typical social media user processes over 285 pieces of content each day. That breaks […]

Think that your content marketing strategy doesn’t matter? Then reflect on this. According to a recent Nielsen study, the average American adult spends about 11 hours daily consuming digital media. That astounding figure not only covers traditional platforms (such as live television or radio) but also podcast, news aggregator sites and blogs. And considering that […]

You Can’t Steal Company Culture Company culture may be the last thing you think about when putting together an advertising plan for your business. But consider this. In the age of social media, consumers are increasingly interacting with companies and demanding more of the relationship. Simply put, customers want to know that they are supporting […]

Napoleon Bonaparte once called time “The one kind of robber whom the law does not strike at, and who steals what is most precious to men.” If that’s true, then today’s society is filled with more thieves than ever before. Time sinks are everywhere in our culture, especially thanks to that vast stream of constantly-flowing […]

When calculating brand value, trust is often a dynamic that is considered an afterthought primarily. Trust is an intangible sum challenging to quantify in business balance sheets. And yet, it’s quite possibly one of the most important things to a company’s overall net worth. Why you ask? Because trust is one of the main driving […]