Resources

Snow White. Cinderella. Sleeping Beauty. All names that are part of the iconic stories we grew up with. Retold countless times through children’s books and Hollywood blockbusters, these tales has become part of our collective psyche for generations. And yet, what do these well-known fairytales have to do with marketing? As it turns out, quite […]

Sharing is fundamental for every organization that wants to grow, but what does it really mean? Can you remember the last time you learned about the meaning of sharing? It was probably some time in grade school. But for today’s businesses, sharing is essential for growth. Why Sharing is Critical for Success It used to […]

If you work in social media marketing, then you are probably familiar with Snapchat. Since its founding in the fall of 2011, the application has grown exponentially to an estimated 100 million users. Even more astounding? These users send approximately 700 million photos and videos per day. With numbers like these, there’s little wonder why […]

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.

You probably already know how great referrals are. Getting business effortlessly is an excellent feeling. But what if there was a way to exponentially increase referrals or awareness? What if you could market your brand to millions of people, yet retain the authenticity that comes with it? The method is already here: it’s called influencer […]

One of the primary rules of online marketing is to deliver content in the format that’s most likely to resonate with your prospects; otherwise, you’re throwing your advertising budget away. If you were certain that a particular format would drive more traffic and earn more shares, wouldn’t you jump on it? So why isn’t every […]

It has often been said that the average person is met with over 5,000 marketing messages in a single day. And while that number has been disputed over the years, one thing is clear. The promotion field has given way to clutter when it comes to the number of advertising seen daily. From sponsored tweets […]

Everybody learns how to share as a young child. From teachers at school encouraging students to share the workload on a group project to parents helping their kids divide up toys, sharing is one of a child’s first life lessons. Now that we’ve grown into the information age, sharing is still important, but for very […]

This past SXSW I got the chance to participate in the held at the South by Southwest (SXSW) Festival. I was one of four speakers chosen to present a 10-minute keynote address about topics relating to the influence of social relationships on business. The “unconference” format means that the participants of the conference create the […]

Help others and expect NOTHING in return, nothing, nada, zip. Yes it can be done but most shy away from it because it takes you outside your comfort zone. I know your probably thinking it’s easier to take care of yourself then worry about others. The great thing is it happens everyday, across the world. […]

Some time after 10 PM on the evening of April 18, 1775, Paul Revere departed from Boston on his way north to Lexington, to warn John Hancock and Samuel Adams that British troops were coming to arrest and execute them. He had heard from a stock boy that the British were preparing to cross the […]

How to break through the online noise to share the right content for your brand. Let’s face it. With all of the social media chatter, it’s hard to find a way to break through the noise to distinguish your brand. In fact, according to a recent study posted by ACI-every minute: Nearly 2.5 million pieces […]