Strategies, stories, and insights on executive leadership
Last month I had the pleasure of sitting down with Bryan Kramer for a chat while he was in Canada delivering a keynote. I’m new to the social media world so I wasn’t sure if he would be interested in getting together, but as a huge fan of his #H2H philosophy I couldn’t pass on […]
The idea of improving engagement with prospects by personalizing their experience has been at the forefront of the marketing landscape for the last few years. Don’t take my word for it: try conducting a search for a fairly specific item, like a crib for a newborn baby. After you engage with the search results a […]
In my previous posts, I have explored the basics of utilizing social media to drive traffic to your company‘s site. But without solid content marketing, your best efforts to define yourselves online on those various platforms would be lost. Why, you ask? Mainly because it’s through content marketing that companies can present a consistent message in […]
Everyone’s been there. A wistful older person, often in the presence of those in a much younger age bracket, begins to rant on the unfortunate prevalence of technology in today’s world. The story that begins with “back in my day” usually ends with this person lamenting the fact that technology has destroyed what little human […]
‘Are you experienced? Have you ever been experienced?’ Jimi Hendrix asks listeners this question in the chorus of the title track of The Jimi Hendrix Experience’s classic 1967 LP, Are You Experienced. However, this same question is one that more marketers will soon want to start asking their customers. Why? The power of shared experiences. […]
Much has been said in recent years about communities: what they are, how marketers can benefit from them, and how they’ll change in the future. Today’s marketers already know that online communities are important, which is a big reason why 80% of SMB’s are using social media networks to drive growth (Go-Gulf, 2014). It’s crucial […]
When it comes to social media usage, Facebook continues to reign supreme. The popular platform boasts over 1.35 billion monthly active users worldwide. The site is currently responsible for driving 23.39% of the internet’s traffic, making it second only to Google as the most influential site with consumers. With an astounding five new accounts created every […]
At first glance, YouTube might not be the platform that comes to mind when someone mentions using social media as a business tool. But consider this. Every month YouTube hosts over one billion unique users worldwide. Even more impressive? Over 6 billion hours of video are watched each month on YouTube. Videos that can easily […]
Pinterest is quietly becoming quite the social media juggernaut. Since its founding in 2010, over 70 million users worldwide have logged on to share their recipes, dream homes and personal goals. What’s even more astounding is the demographic breakdown. Over 80% of Pinterest users are female, with 77% falling within the highly coveted 18-54 age […]
With over 300 million monthly users, Instagram is becoming a growing force in social media circles. More than just an application to share photos, users rely on the platform to identify trends while documenting daily life. I personally love the way that you can tell a narrative with a simple photograph. Which is why I […]
With over 332 million users worldwide, LinkedIn is easily one of the most powerful social media platform on the planet. However, I’m often surprised to hear that many companies fail to capitalize on using the service as part of their marketing strategy. Which is really disappointing, considering the vast opportunities that exist to connect with […]
Joining us in Episode 18 of From the Author’s Point of View is Darrell Keezer, CEO and Founder of Candybox Marketing, and author of 37 Ways Your Website Died: And How to Resurrect It. With a strong background in business marketing, Darrell wanted to start his own venture in 2008 titled, Candybox Marketing, with the purpose […]