Strategies, stories, and insights on executive leadership
I’m a massive advocate of Twitter. I’ve built relationships, business and tons of engagement. And yet I feel like a lot of the fundamentals are lost as people approach such an incredible network. I do believe we will all see changes on Twitter, but for now the dominance is becoming hard to ignore. The communications giant […]
Remember the Kodak moment? How far from sharing have we come, when a cleverly branded and epic moment was captured on traditional film and shared on prints or slide projectors? We hold onto these as memories and visit with them now and again for the nostalgia and connection. I believe we have these opportunities every […]
It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing platforms (not just social networks). More specifically, I’ll be focusing on how, […]
As humans, we have things that resonate differently based on how we define what a positive experience for each of us. I define a positive experience as being surrounded by the things that make me feel comfortable; case in point, I’m writing this while on a Virgin America flight on a cross country trip with […]
Customers today demand more depth, emotion, and personality from companies. As a result, it seems every brand is trying to be more “human” these days, but few are getting it right. We proclaim “customers first,” change “we” to “you” on our corporate websites, and post a few heartwarming photos and videos. But that’s not enough. […]
Why is it that people have a stronger voice than most companies? Brands are an unknown entity with little personal voice behind them in most cases. There’s so many times when people try to reach out to a brand and are left standing without a response. 86% of all brands are not listening on social […]
Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell […]
As content marketers we always have to be breaking through the clutter so that we can help bring our content to the top. The direct mail era was very similar to what we’re being challenged by today. Yes, quality does rise to the top, but it’s also become a big quantity game. There is just too […]
Are people and brands so time pressed they can’t separate their ask while giving a sentiment? Do they see everything as an opportunity? We live in a world where social media has enabled us to connect with each other at any given moment. The only thing is, sometimes it’s hard to understand when a moment […]
For more forward-thinking organizations, the social infrastructures of the future are already here — helping to foster collaboration, build trust and spark innovation among people engaged in social networking on a global scale. They are integrated with existing IT investments without worrying about breaches of data – and take advantage of open source technologies. These […]
[powerpress] Joining us in Episode 17 of From the Author’s Point of View is Gini Dietrich, CEO of Arment Dietrich, co-author of Marketing in the Round, speaker, and author of Spin Sucks: Communication and Reputation Management in the Digital Age. As a PR professional who started her career at the bottom of Fleishman Hillard, Gini shares how […]
By definition, a “Humble brag” is a specific type of bragging which masks the brag in a faux-humble disguise. The false humility allows the offender to boast their “achievements” without any sense of shame or guilt. The biggest challenge for any humble bragger is letting the world know about something that is either of value […]