Resources

Joining us in Episode 16 of From the Author’s Point of View is Susan Emerick, Founder of Brands Rising, and author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media. As a former IBMer focusing on […]

It takes the right “mix” of ingredients to put something on the menu. How these ingredients are put together, however, is what creates something special. It’s this “special sauce” that helps make it stand out from the crowd and keeps people coming back for more, again and again. Let’s just say this specialty is a […]

I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of which lasts a lifetime. These magical moments are what create the value we receive out of […]

As a social media person, I get asked all the time about the social media tools I use and which ones are the best. Especially right now when everyone is saying that engagement on Twitter is down. I really don’t believe this to be true. Like all social platforms, everything is cyclical. But more importantly, […]

[powerpress] Joining us in Episode 15 of From the Author’s Point of View are Mark Babbitt and Ted Coine, co-authors of, A World Gone Social: How Companies Must Adapt to Survive. As a recovering engineer, Mark spent 8 years here in the Silicon Valley before throwing in the towel to find his calling. As a tech and […]

We live in a time when emotions are high because they’re publicly shared. And there is this underlying thinking that embedded consciousness which is the theory that states that intelligent behavior emerges from the interplay between brain, body, and world. And how it emerges is largely through emotion. Yet, we’ve opened up “Pandora’s Box” filled […]

[powerpress] Joining us in Episode 14 of From the Author’s Point of View is Mark Sanborn, CSP, CPAE, President of Sanborn & Associates, Inc., an international bestselling author and noted authority on leadership, team building, customer service and change. As a modern day storyteller, Mark shares with us that his journey to public speaking didn’t […]

Everyone has become a marketer. In fact, everyone’s own brand is at stake in this new economy, where an individual’s brand is shaped by what we share. And despite your title, the choices you make as a “marketer” affect customer’s decisions. Although business is divided into 3 distinct categories of enterprise, mid-market and small business, […]

Guest post by the Head of Social Strategy at SAP, Todd Wilms (@toddmwilms) Over the last 10 years we have seen a dramatic rise in the more human side of our executives. This has not been caused by our leadership suddenly joining support groups, seeking counseling, or – as HBO’s comedy Silicon Valley would have you believe […]

Guest post by Chief Marketing Officer at CBIZ, Mark Waxman (@mwaxmantoo) “Marketing is an attitude, not a department” One of my favorite quotes (“marketing is an attitude, not a department”) was true when first written by marketing strategist Phil Wexler many years ago, but never more so than it is today. In the past, a marketing department would […]

It’s never easy to fail publicly in social. Everyone can feel their pain, which could be why brands operate out of embarrassment when they do fail, lashing out with knee-jerk reactions and usually the termination of a scapegoat – an “intern” – thinking it will solve the problem. But ultimately, just making the “problem” go […]

[powerpress] Joining us in Episode 13 of From the Author’s Point of View is Sebastian Rusk, creator of Buzz, author of Social Media Sucks, host of @SocialBuzzTV and a bow-tie junkie. As a traditional strategist and marketer by trade, Sebastian shares how his passion for social media helped launch his own personal brand starting with absolutely nothing. As […]