Strategies, stories, and insights on executive leadership
Sports marketing is a job unto itself. It’s fast and furious with a ton of legalities. Not to mention you have to keep your sponsors happy. Oh and don’t forget the athletes themselves. With so many moving parts, how does the CMO of one of the fastest moving sports manage it all? We’re excited to be […]
Why are you on LinkedIn? More often than not the answer is “because you have to have a LinkedIn account in my line of work” or “I created one in college I think”. Less common is it“because I have a fantastic community and great conversations”. When for many of us LinkedIn can seem like more […]
We live in Marketing channels are increasing exponentially. As we work to stay one step ahead of the technology curve, it is all too tempting to substitute “cool factor” for messaging. Then suddenly you’re marketing to devices rather than to your customer base with diluted and impersonal messaging. The irony of this all too common […]
Social media marketing revolves around community. The success of any social media campaign is directly proportional to it’s reception by your community. It’s for this reason that super stars such as Lady Gaga have had such a seamless transition to social media rock-stardom. They already had an adoring fanbase or “community” hanging on her every […]
Body Language accounts for over 50% of the way that we communicate. The more technology decreases the need for face-to-face communication the more we miss a vital component of the communication process. If you telework you know full well the feeling of almost being starved for those in-person meetings. Seen in this light it really […]
Technology has undeniably changed the nature of how we work. During our past #H2HChats we’ve discussed everything from exciting innovations in collaborative tools to the shifting expectations within the field of customer experience to the expanding role of data in decision making. Everything is so exciting and fast paced it’s easy to get swept up […]
The “traditional workplace” as we know it has vanished. These rapid changes are fueled by new technologies. They’re fueled by the mass adoption of social channels, the ubiquity of mobile, and the connectivity to devices. Today’s workers have a digital mindset. They are digitally literate and driven to leverage new and emerging technologies to connect, […]
The Sharing Economy is more than goods and services. It’s also about a flow of information. We turn to sites like Yelp and TripAdvisor to plan our vacations and nights on the town and use Amazon Reviews to decide between similar products. And yet even in this world of information-overload, we still place significant value […]
We live in a world of information overload and marketers must now quickly learn to integrate data and analytics into their day-to-day activities in order to remain up to date. As consumer adoption of new devices and channels accelerates, it becomes harder and harder to track customers across touch-points … from advertising to sales to […]
When we talk about the Sharing Economy it tends to be in David and Goliath terms. From the Kickstarter funding of Veronica Mars to Uber taking on the massive NYC Yellow Cab industry the corporation is always the faceless Goliath against the plucky little grassroots movement or start-up. During this #H2HChat, Bryan and Suzie talk […]
The “Why” of H2H is an “elementary my dear Watson” moment. We intrinsically understand the importance of transparency and relationship-building so it makes complete sense that brands should focus on being human. It’s at the “How” phase that things begin to become a bit tricky. The reality is that transitioning from B2B and B2C to […]
The story we tell today is so much different then 10 years ago. The old days service was reactive – waiting for the customers to come to you. Today it’s all about listening and being proactive, customers are sharing what you need to hear and expecting brands to pay attention. Did you know that 67% […]