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    7 Ways that Human Experiences Win the Future Every Time
    Article
    October 19, 2016
    5 min
    72

    7 Ways that Human Experiences Win the Future Every Time

    Humans are more connected than ever before…in a technological sense anyway. From the moment we wake up, we have a world of opportunity at our fingers tips. It’s exciting, but it’s not without its downfalls. Are we really connected? Aren’t we just reading words on a multitude of screens all day and awarding them equal […]

    SocialTech
    Creating a Digital Shift with Jonathan Becher, CDO at SAP
    Show
    October 16, 2016
    3 min
    40

    Creating a Digital Shift with Jonathan Becher, CDO at SAP

    This special episode of the Substance series is a follow-up with Jonathan Becher, Chief Digital Officer at SAP where we discuss what it means to create digital shifts today. The original in-depth and personal interview in 2014 revealed how Jonathan (at the time the Global CMO at SAP) defined “Social Business” and how it enabled him to profitably manage marketing […]

    Staying Above the Noise With Carrie Morgan
    Podcast
    S1 · E41
    October 14, 2016
    3 min
    38

    with Carrie Morgan

    Staying Above the Noise With Carrie Morgan

    Pausing For Conversions Top 1% influencer Carrie Morgan is a digital public relations professional who specializes in digital PR – the intersection of public relations, content marketing, social media and SEO. When she isn’t wrangling journalists, herding cats, and putting out fires for Rock The Status Quo (her PR firm), she moderates one of the […]

    Podcast
    Context: The Killer of Confusion
    Article
    October 14, 2016
    2 min
    42

    Context: The Killer of Confusion

    Words are just words. Stories are just stories. But with context, concepts come alive. According to Dictionary.com, Context is “the circumstances that form the setting for an event, statement or idea, in terms by which it can be fully understood.” In other words, it’s not just about the message, it’s almost more importantly about everything […]

    Marketing
    How Creating Content Got Me a Job on Broadway with Marc Ensign
    Podcast
    S1 · E40
    October 14, 2016
    2 min
    20

    with Marc Ensign

    How Creating Content Got Me a Job on Broadway with Marc Ensign

    Practice Makes Perfect Marc Ensign is a digital marketing strategist, keynote speaker, published author, and entrepreneur. He is on a mission to connect the world with those who want to change it by helping mission driven leaders build businesses that matter. Before all of this, he is a professionally trained musician that found success on Broadway […]

    Podcast
    The Human Operating System Runs on Communities
    Article
    October 14, 2016
    4 min
    32

    The Human Operating System Runs on Communities

    It’s not news that we spend a lot of time on social media and online communities; what is interesting about our interactions with others online is that they’re basic necessities, just like food, water and shelter. In 1986, social psychologists McMillan & Chavis developed the definition of community as “a feeling that members have of […]

    Social
    Scott Monty and the Pendulum of Sharing
    Podcast
    S1 · E39
    October 14, 2016
    3 min
    26

    Scott Monty and the Pendulum of Sharing

    Connecting in the Digital Age Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media, and marketing. As CEO and founder of Scott Monty Strategies, he addresses and advises businesses and groups about the power of humanity in business, particularly through digital transformation and strategy. Scott spent six years as an […]

    Podcast
    Getting and Creating Influencer Generated Content
    Article
    October 14, 2016
    5 min
    27

    Getting and Creating Influencer Generated Content

    Where media advertising, print and mailers used to exert the most impact on buying, more and more it is the voices of online influencers we are hearing in our heads as we shop for both goods and services. Chances are your most recent purchase decisions were more affected by the blogs from influencer content that […]

    Marketing
    Brian Fanzo and the Power of Public Vulnerability
    Podcast
    S1 · E38
    October 14, 2016
    3 min
    24

    Brian Fanzo and the Power of Public Vulnerability

    Authentic Success Brian Fanzo talks fast and tweets faster. A proud, pager-wearing millennial, he is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency, and one of the founders of Backlamp LLC, a strategic storytelling agency. Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging […]

    Podcast