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    Tamara McCleary: Why Your Personal Brand Matters
    Podcast
    S1 · E33
    October 14, 2016
    2 min
    116

    Tamara McCleary: Why Your Personal Brand Matters

    Brand Yourself Tamara McCleary, Founder and CEO of Thulium, is an internationally recognized expert on branding, relationships, influence, and conscious business. Her mission is to change lives and transform businesses by improving relationships. She is an IBM Futurist and has been ranked in the top 0.5% of global social media influencers by Klear. Tamara believes that building a strong […]

    Podcast
    The Key to Working Your Way Up from the Bottom with Karen Hayward
    Podcast
    S1 · E32
    October 14, 2016
    2 min
    33

    with Karen Hayward

    The Key to Working Your Way Up from the Bottom with Karen Hayward

    Climbing to Success Karen is a results-oriented marketing, sales and operations executive with a proven track record for building and executing strategic programs that accelerate revenue. Key to her success is an innate ability to deliver breakthrough revenue by driving alignment between an organization’s sales and marketing functions. She is passionate about the need to […]

    Podcast
    Timing is Everything
    Article
    October 13, 2016
    4 min
    35

    Timing is Everything

    It’s critical that we all practice timing when and what we share. Knowing when to say (or not to say) something can make a huge difference in our relationships. How many times during a conversation have you thought, Gee, I wish I had known this earlier? … or Wow, what were they thinking? Not the best […]

    Marketing
    Fernando Anzures: The Experience Marketing Model
    Podcast
    S1 · E31
    October 13, 2016
    2 min
    34

    Fernando Anzures: The Experience Marketing Model

    Real Marketing for Real People Fernando Anzures, founder and CEO of Liquid Thinking Latam, wants marketers to become more human. After 18 years working in high level marketing positions for Phillip Morris, Red Bull, and Coca-Cola, Fernando took the entrepreneurial path and has built a number of successful businesses using the experience marketing model. Fernando believes brands spend far too much […]

    Podcast
    Replay #H2HChat Developing an Engaged Influencer Program with Insightpool
    Show
    October 13, 2016
    1 min
    22

    Replay #H2HChat Developing an Engaged Influencer Program with Insightpool

    While people will still consume and engage with content from brands, they do so in a much more guarded way than with real people. Contently says that two-thirds of all readers feel deceived after learning that a video or article was sponsored by a brand. Over half of all readers feel that sponsored content is […]

    #H2HChat
    What it takes to be an influencer
    Article
    October 13, 2016
    4 min
    31

    What it takes to be an influencer

    Let’s take a moment to review why influencer marketers are so important now. More and more consumers are getting savvy about how they choose to be exposed to advertising messages. Over 45% of online users utilize some kind of ad blockers. While 74% of consumers rely on social media to make their buying choices. With […]

    Marketing
    Understanding Invisible Influences With Jonah Berger
    Podcast
    S1 · E30
    October 13, 2016
    3 min
    38

    with Jonah Berger

    Understanding Invisible Influences With Jonah Berger

    The Hidden Forces That Shape Behavior Jonah Berger, New York Times and Wall Street Journal bestselling author of Contagious, is a marketing professor at the Wharton School at the University of Pennsylvania. In addition to spending over 15 years studying how social influence drives products and ideas to catch on, he’s published dozens of articles in top-tier academic journals, […]

    Podcast
    Influencing and Predicting the Future with Mike Walsh
    Podcast
    S1 · E29
    October 13, 2016
    3 min
    30

    with Mike Walsh

    Influencing and Predicting the Future with Mike Walsh

    Searching Today for Tomorrow Mike Walsh is a thought leader, global nomad, futurist, keynote speaker, and 21st century business designer. He advises leaders on how to thrive in the current era of disruptive technological change and his clients include an impressive roster of many of the global Fortune 500. As a sought-after keynote speaker, he regularly shares the […]

    Podcast
    Powering business with humor
    Article
    October 13, 2016
    2 min
    35

    Powering business with humor

    Being human means we need to laugh at ourselves online sometimes. Laughter is the point where we all find the most commonality—because we’re happy together. Humor creates moments in time when we just sit and think, and it takes our minds off of things that are not going so well or where we’re experiencing challenges. […]

    Marketing
    Every Brand Has a Startup Soulmate With Joseph Jaffe
    Podcast
    S1 · E28
    October 13, 2016
    2 min
    26

    with Joseph Jaffe

    Every Brand Has a Startup Soulmate With Joseph Jaffe

    Business Matchmaking Joseph Jaffe, one of the most intelligent consultants out there, believes that every viable brand has a startup soulmate. He is the CEO and Co-Founder of Evol8tion, an innovation agency that connects early stage startups with more established brands in order to form relationships via acceleration, pilot programs, and investment. He has authored 4 […]

    Podcast