Strategies, stories, and insights on executive leadership
To begin, you have to decide exactly what message you want to put out there, which, of course, will depend greatly on your particular story and individual goals for your brand. Below, is a selection of different options to consider when determining how you want to approach your personal brand and tell your own story. […]
According to IBM, we create over 2 quintillion bytes of data daily. Even more astonishing? Over 90% of what exists today was generated just within the last few years. That breaks down to millions of bytes detailing everything from sending out tweets to shopping on Amazon. And while it’s easy to marvel at these statistics, it’s […]
Marketing has always been about leveraging content to stand out from the crowd. From early print ads to radio jingles to star studded Super Bowl commercials to sponsored snaps- the underlying motive is always the same. How do you make your message stand out from the crowd? And it always comes back down to the […]
We’re nearly halfway through 2016 and the verdict is in: Snapchat is the platform of the year. With adoption by brands such as General Electric and influencers such as DJ Khalid it’s clearly is no longer simply a destination for brands to appear “cool” to a teens and pre-teens. In fact according to eMarketer, 45% […]
Snapchat is all the buzz in the marketing world right now. There’s a growing realization that “snaps” are a new type of content build for a new type of platform. Like Twitter’s 140 character limit, Snapchat forces us to be concise and creative. But unlike Twitter or any other social network for that matter, the […]
An inspiring H2HChat with guest Kare Anderson. Kare has based her entire career on the practice mutuality. Join Bryan and Suzie for this special Substantium-sponsored chat to hear about how practicing mutuality can take your career to the next level.
While it’s easy to see the value of influencer marketing, many are left scratching their heads when it comes to the first steps of building and creating a community of influencers. Once we get past making a list of industry/brand-related blogs they follow, many of us get a bit stuck. Conjuring up an army of […]
At this point we all know that doing marketing on Facebook necessitates an ad-spend. But as with so many things the devil is in the details particularly if you’re a small business or entrepreneur working with limited resources. We’re happen to announce that the guy to turn to for help is coming to #H2HChat on […]
When it comes to marketing and YouTube a lot of the focus is on number of views and that ever elusive “going viral”. Seen in this light, YouTube simply plays host to content that one hopes takes on a life of it’s own through other platforms. This all-too-common perspective overlooks the huge potential of YouTube […]
30 million businesses in the US depend on customer ratings and reviews. The lasting impacts of negative reviews has led some businesses to take drastic measures. In 2014, the Union Street Guest House made news with their wedding policy of fining couples $500 for every negative review posted by their guests. Needless to say this […]
Although social media can be used to augment a business’s customer service policy and practice, not everyone has adopted a social customer service program. Sure, many larger companies understand and benefit from social media customer service management tools and techniques. Companies such as Marks and Spencer and Pizza Hut dedicate huge amounts of resources to […]
There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand […]