Resources

The concept of creating value is often one of the most misunderstood ideals in business. But it also one of the most essential. Why? Because of all the ways that “value” can affect your company. After all, it is due to a brand’s perceived value that makes individuals want to do business with you. It’s […]

Whether you’re a small, medium or large business, the exponential growth of the digital marketing space can feel daunting. Add in the rapid explosion of new platforms, content mediums and variables such as algorithms and a Monty Python quote comes to mind: “Run Away!” That’s why we’re so excited to announce that marketing strategist, author […]

So you’ve taken time out to identify what type of personal branding works best for your career, but now the challenging part is knowing whether you want to be a generalist or specialist. Once you begin building your persona, how will you sell yourself to your industry? Will you be the proverbial jack-of-all trades generalist who has the […]

We’ve officially entered the era of the algorithm within social media marketing. Gone are the days of organic reach and earned media. The debate is no longer whether to invest in paid rather it’s how much and when. It’s more critical than ever to have a solid strategy when it comes to your social media […]

What would you do with 5 extra hours in your week? Would you spend it with family? Take the extra moments to work on a project that you have been thinking about. Maybe learn a new skill? Or perhaps you’d use the opportunity to finally clear out your Netflix queue. No matter the answer, we’ve […]

Do you remember a time when periscope was just a noun, typically uttered in a vaguely Russian- sounding accent and preceded by the word “up”? Even better, do you remember when to talk about livestreaming required significant investment in a fairly clunky online platform that would charge per view? How about a time when to […]

Virtual reality and its close partner augmented reality used to be the stuff of science fiction movies. But now that both technologies have become more practical and accessible, they’re changing the way we handle our personal relationships, professional lives and recreational habits. We’re now able to be part of an experience or be present for […]

Mary Kay is a direct sales juggernaut. The company currently employs 3.5 million independent beauty consultants worldwide according to the Direct Selling News 2015 rankings, was ranked 4th globally based on earnings of 4 Billion dollars for 2014. The messages of Mary Kay Ash remain at the core of everything related to the business creating […]

Karen Walker bravely moved to Silicon Valley in the late 1980s to explore and discover what her role could be in an exciting and changing high-tech scene. Having graduated with a chemistry degree, she was taking a leap into a new world, and she quickly taught herself all of the unfamiliar technological information. Through it […]

Authentic relationships leading to community creation and activation are core tenants of Human-to-Human (H2H) marketing strategy. In a H2H world, the marketing landscape is populated by niche communities clustered around brand-based nodes each underpinned by authentic human relationships. In this landscape, brands have the opportunity to tap into each other’s communities by creating H2H partnerships […]

It has often been said that the average person is met with over 5,000 marketing messages in a single day. And while that number has been disputed over the years, one thing is clear. The promotion field has given way to clutter when it comes to the number of advertising seen daily. From sponsored tweets and […]