Strategies, stories, and insights on executive leadership
You probably already know how great referrals are. Getting business effortlessly is an excellent feeling. But what if there was a way to exponentially increase referrals or awareness? What if you could market your brand to millions of people, yet retain the authenticity that comes with it? The method is already here: it’s called influencer […]
Social Selling sounds great to brands. Until they realize that the conversation goes both ways. They must now operate under the assumption that any and all tense customer interactions will be broadcast across their social channels. It only takes one tweet going viral to unleash a wave of criticism that in some cases reaching all […]
In once second there are over 6,000 tweets sent, 46,000 YouTube videos viewed and over 500,000 Facebook Likes generated. Just click here [http://onesecond.designly.com/] it’ll blow your mind. Over the past few chats we’ve discussed the importance of content. Yet with all of this traffic it can seem daunting to even find content much less your […]
One of the primary rules of online marketing is to deliver content in the format that’s most likely to resonate with your prospects; otherwise, you’re throwing your advertising budget away. If you were certain that a particular format would drive more traffic and earn more shares, wouldn’t you jump on it? So why isn’t every […]
Unless you’ve been under a rock for the past few months you’ve heard about Meerkat- the upstart app creating serious disruption all the way up to pay-per-view. It was a smashhit at SXSW leading Twitter to speed up its release of its own app- Periscope during Social Media Marketing Week. There have been many articles […]
It has often been said that the average person is met with over 5,000 marketing messages in a single day. And while that number has been disputed over the years, one thing is clear. The promotion field has given way to clutter when it comes to the number of advertising seen daily. From sponsored tweets […]
Content content everywhere and not a drop to share. Raise your hand if you’ve ever felt this way. We have content coming out of our proverbial ears and yet it can be quite challenging to find something that you actually want to share. Bryan and Suzie speak with Ann Handley, Chief Content Officer of MarketingProfs, on […]
Everybody learns how to share as a young child. From teachers at school encouraging students to share the workload on a group project to parents helping their kids divide up toys, sharing is one of a child’s first life lessons. Now that we’ve grown into the information age, sharing is still important, but for very […]
Share. It’s one of the earliest lessons and most important lessons we learn as kids, (aside from of course don’t run with scissors). “Sharing is Caring”, we’re told and with good reason. Sharing is the building block of all relationships. Whether it’s handing over that blue crayon at the age of 3 or telling a […]
Innovation is one of the desired outcomes of sharing. Innovation generates ideas which often generate online engagement and relationship building. You can see it online- the sudden flurry of tweets going back and forth about a particular idea. Ideally the Sharer wants to place her or himself as the root of this innovation. In this […]
This past SXSW I got the chance to participate in the held at the South by Southwest (SXSW) Festival. I was one of four speakers chosen to present a 10-minute keynote address about topics relating to the influence of social relationships on business. The “unconference” format means that the participants of the conference create the […]
Help others and expect NOTHING in return, nothing, nada, zip. Yes it can be done but most shy away from it because it takes you outside your comfort zone. I know your probably thinking it’s easier to take care of yourself then worry about others. The great thing is it happens everyday, across the world. […]