Resources

From the invention of paper to the printing press to the radio and soon after the television our world has become increasingly smaller. The digital age has only spend up this process. Every day there are new innovations shaping the way we communicate and our shared history. During this week’s H2HChat Bryan and Suzie have […]

Think that your content marketing strategy doesn’t matter? Then reflect on this. According to a recent Nielsen study, the average American adult spends about 11 hours daily consuming digital media. That astounding figure not only covers traditional platforms (such as live television or radio) but also podcast, news aggregator sites and blogs. And considering that […]

We all love a good story- particularly ones that involve everyday people giving back to their communities. Recently there has been a surge of stories surrounding the rise of millennial-led startups dedicated towards social good. From pioneering a new way to teach children about chronic illness to creating an app that empowers communities to quickly […]

You Can’t Steal Company Culture Company culture may be the last thing you think about when putting together an advertising plan for your business. But consider this. In the age of social media, consumers are increasingly interacting with companies and demanding more of the relationship. Simply put, customers want to know that they are supporting […]

Napoleon Bonaparte once called time “The one kind of robber whom the law does not strike at, and who steals what is most precious to men.” If that’s true, then today’s society is filled with more thieves than ever before. Time sinks are everywhere in our culture, especially thanks to that vast stream of constantly-flowing […]

When calculating brand value, trust is often a dynamic that is considered an afterthought primarily. Trust is an intangible sum challenging to quantify in business balance sheets. And yet, it’s quite possibly one of the most important things to a company’s overall net worth. Why you ask? Because trust is one of the main driving […]

It may take two to tango but that’s the bare minimum for Sharing. The power of the Sharing Economy is truly unlocked within a collaborative H2H community. But while this sounds great in theory, in practice creating and growing a communities of all sizes and working with people is daunting. The term “herding cats” comes […]

Snow White. Cinderella. Sleeping Beauty. All names that are part of the iconic stories we grew up with. Retold countless times through children’s books and Hollywood blockbusters, these tales has become part of our collective psyche for generations. And yet, what do these well-known fairytales have to do with marketing? As it turns out, quite […]

Sharing is fundamental for every organization that wants to grow, but what does it really mean? Can you remember the last time you learned about the meaning of sharing? It was probably some time in grade school. But for today’s businesses, sharing is essential for growth. Why Sharing is Critical for Success It used to […]

How many times has this happened to you? You go to a conference, hear a line-up of great panels talking about taking your business to the next level through social selling or connecting, and take copious notes in that brand new moleskin. Yep that’s the one- lying there on that shelf in your office with […]

If you work in social media marketing, then you are probably familiar with Snapchat. Since its founding in the fall of 2011, the application has grown exponentially to an estimated 100 million users. Even more astounding? These users send approximately 700 million photos and videos per day. With numbers like these, there’s little wonder why […]

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.