Strategies, stories, and insights on executive leadership
The “traditional workplace” as we know it has vanished. These rapid changes are fueled by new technologies. They’re fueled by the mass adoption of social channels, the ubiquity of mobile, and the connectivity to devices. Today’s workers have a digital mindset. They are digitally literate and driven to leverage new and emerging technologies to connect, […]
The Sharing Economy is more than goods and services. It’s also about a flow of information. We turn to sites like Yelp and TripAdvisor to plan our vacations and nights on the town and use Amazon Reviews to decide between similar products. And yet even in this world of information-overload, we still place significant value […]
What’s the one thing business owners, their staff and customers have in common? They’re all human. So why is it so hard for some of them to go abouthumanizing business? Maybe some businesses want to present themselves as purely professional. Maybe some are more focused on keywords, and others may not realize how robotic their […]
The availability of data is increasing exponentially. By 2019, global Internet traffic is expected to triple in size to 2 Zettabytes. That’s 2,000,000,000 terabytes a number that we can barely comprehend. Check out http://www.internetlivestats.com to get a closer visual of what this looks like. Now think about the enormity of the task ahead of us as we […]
In today’s busy world, when it comes to internet marketing, the best practice is to keep it simple. Web sites have 3 seconds to catch and keep a visitor. If those 3 seconds are lost because the lack of simplicity confuses, disorients, or overwhelms a visitor, he or she will go elsewhere. Simple language is […]
Forecasting with Analytics to Optimize Your Marketing We all know that the content marketing space is getting more and more competitive each day. Around the world, two blogs are created every second. It’s more challenging than ever before for content marketers to stand out from the crowd. The focus today must be on creating value […]
We live in a world of information overload and marketers must now quickly learn to integrate data and analytics into their day-to-day activities in order to remain up to date. As consumer adoption of new devices and channels accelerates, it becomes harder and harder to track customers across touch-points … from advertising to sales to […]
Have you heard about that viral video that everyone is talking about? You know the one. It’s the YouTube video featuring cats doing the Harlem Shake while making a tricky shot from the bleachers? I’m kidding, of course. But you can’t deny the financial impact that going viral has on our pop culture obsessed society. […]
When we talk about the Sharing Economy it tends to be in David and Goliath terms. From the Kickstarter funding of Veronica Mars to Uber taking on the massive NYC Yellow Cab industry the corporation is always the faceless Goliath against the plucky little grassroots movement or start-up. During this #H2HChat, Bryan and Suzie talk […]
The “Why” of H2H is an “elementary my dear Watson” moment. We intrinsically understand the importance of transparency and relationship-building so it makes complete sense that brands should focus on being human. It’s at the “How” phase that things begin to become a bit tricky. The reality is that transitioning from B2B and B2C to […]
The story we tell today is so much different then 10 years ago. The old days service was reactive – waiting for the customers to come to you. Today it’s all about listening and being proactive, customers are sharing what you need to hear and expecting brands to pay attention. Did you know that 67% […]
Have you ever given any thought to how much content you encounter each day? Not just from social media, but from blogs, aggregate sites and traditional digital media? It adds up fast. In fact, a recent study has shown that the typical social media user processes over 285 pieces of content each day. That breaks […]