Strategies, stories, and insights on executive leadership
As the digital landscape is ever-changing; so are the ways in which marketers are trying to bridge the gap between business and consumers. One way that companies are winning is the early adoption of digital proximity marketing as part of their overall strategy. Why, you ask? The answer is right in our pockets. Or more […]
Sports marketing is a job unto itself. It’s fast and furious with a ton of legalities. Not to mention you have to keep your sponsors happy. Oh and don’t forget the athletes themselves. With so many moving parts, how does the CMO of one of the fastest moving sports manage it all? We’re excited to be […]
Why are you on LinkedIn? More often than not the answer is “because you have to have a LinkedIn account in my line of work” or “I created one in college I think”. Less common is it“because I have a fantastic community and great conversations”. When for many of us LinkedIn can seem like more […]
Envy in 2015 Of course, those feelings of envy are par for the course in this day and age. This is the Envy Generation. You can see all the details of all your friends’ lives on social media. So you know exactly what you’re missing out on. That’s the major hallmark of envy in 2015: […]
Looking for a way to engage your customers in an impactful way? Well, it doesn’t always take a big-budget ad campaign to grab your audience’s attention. Sometimes, it’s a well-timed joke that could make all the difference in having your message resonate. According to a recent marketing study by the textbook rental service Chegg, almost […]
We live in Marketing channels are increasing exponentially. As we work to stay one step ahead of the technology curve, it is all too tempting to substitute “cool factor” for messaging. Then suddenly you’re marketing to devices rather than to your customer base with diluted and impersonal messaging. The irony of this all too common […]
If you’re anything like me, you reach for your smartphone as soon as you wake up to check email and respond to texts. The rest of the day, you’re constantly on a tablet, mobile device, laptop or desktop for personal or professional use. You’re messaging, browsing, friending, tweeting and sharing. It’s great that we have […]
Social media marketing revolves around community. The success of any social media campaign is directly proportional to it’s reception by your community. It’s for this reason that super stars such as Lady Gaga have had such a seamless transition to social media rock-stardom. They already had an adoring fanbase or “community” hanging on her every […]
Body Language accounts for over 50% of the way that we communicate. The more technology decreases the need for face-to-face communication the more we miss a vital component of the communication process. If you telework you know full well the feeling of almost being starved for those in-person meetings. Seen in this light it really […]
Have you blabbed today? If the answer’s yes, then consider yourself part of the latest social media platform that is quietly changing the way we communicate. Since Blab’s soft launch in April, users have been raving about this live streaming application that combines the user experience of Google Hangouts with the video-on-demand features of programs such […]
Technology has undeniably changed the nature of how we work. During our past #H2HChats we’ve discussed everything from exciting innovations in collaborative tools to the shifting expectations within the field of customer experience to the expanding role of data in decision making. Everything is so exciting and fast paced it’s easy to get swept up […]
With aggressive growth on the horizon, it’s time to make the transition from start-up stage to an established brand. But how can you make sure your marketing keeps up? Successful Companies Use These 4 Steps to Scale Their Marketing You’ll be on the right track by following these four tried and tested steps to scale […]