Resources

You know the importance of promoting your company to develop a solid base of loyal followers. But how much time and effort do you dedicate to building your personal brand? You do have one. It’s what people associate you with; it’s why your personal and professional network seeks you out for information. And you do […]

Humans. Like it or not, we’re pretty funny creatures and we like to laugh at ourselves. For proof one need look no further than the wildly popular sitcom genre based on the simple premise that the day-to-day antics of a group of “Friends” would strike our funny bone and subsequently engage us emotionally. Humor humanizes. […]

Don’t want to be treated as a cost center? It’s time to have measures that tie to revenue. “We need to cut costs this month to hit our earnings, can you dial back the digital ad spend?” The dreaded, yet recurring, question (or more accurately, order), given to the CMO during an exec staff meeting. A […]

We live in a relationship-based market. Everyone is looking to find a new CRM strategy to development and nurture a brand’s external relationships. But what about the internal relationship? What about the workplace itself? Employee advocacy is a critical aspect of the brand humanization process. But how can we expect employees to be advocates if […]

No, that’s not a typo; it’s a reference to my favorite movie character Gaylord Focker, as played by Ben Stiller in the “Meet the Parents” movie trilogy. What we love about Gaylord Focker is he’s a kind-hearted, smart and humble guy who happens, through a series of misguided good intentions, to make mistake after mistake. […]

Millennials are hot, but what many marketers forget is that Boomers still have tremendous spending power. In fact, they hold 49% of all after-tax income in the United States. A new study from Forbes Insights, in partnership with WealthEngine, indicates that as the digital marketing landscape continues to change rapidly, the balance between personalization and […]

We are in an age of rapid growth in technological innovation. While this progress creates exciting and unparalleled opportunities for businesses, it also generates its’ own sets of challenges both internally and externally. Employees entering the workforce expect access to technology and the ability work remotely with a seamless experience. Customers expect brands to engage […]

It’s not news that we humans are living in an increasingly connected world. Our mobile devices enable us to be in constant communication with others, both personally and professionally. If you’re one of the 7% of“smartphone dependent” adults in the US who rely heavily upon their mobile device for internet access, you’re probably reading this […]

You’ve probably heard a lot about the Internet of Things (IoT), the connecting of objects, locations, and people to the Internet. While some of it may be hype, here’s something that’s not: according to Business Insider, the market will be four times larger than the market for smartphones, tablets, and PCs combined. What’s that mean […]

Instagram is the fastest growing social network within the US according to a January 2015 Pew Internet Research study and is used by over half of 18 to 29 year olds. It comes as no surprise, therefore, that over the past year, it has moved to monetize this success. On September 30th, it opened up […]

For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (EI)-referring to that set of cognitive abilities that allows us to acquire knowledge and solve problems. But in business (as in life) if you only focus on this part of an individual, you are missing one of the major parts […]

“It’s the little things that matter.” That’s a phrase that seems to pop up a lot when it comes to customer service and experience. These little things constitute “human touches” which trigger emotions that make us remember and favor certain instances over others. From a hand-written thank-you note to being given a direct-to-human help number, […]