Strategies, stories, and insights on executive leadership
We live in a time when emotions are high because they’re publicly shared. And there is this underlying thinking that embedded consciousness which is the theory that states that intelligent behavior emerges from the interplay between brain, body, and world. And how it emerges is largely through emotion. Yet, we’ve opened up “Pandora’s Box” filled […]
[powerpress] Joining us in Episode 14 of From the Author’s Point of View is Mark Sanborn, CSP, CPAE, President of Sanborn & Associates, Inc., an international bestselling author and noted authority on leadership, team building, customer service and change. As a modern day storyteller, Mark shares with us that his journey to public speaking didn’t […]
Everyone has become a marketer. In fact, everyone’s own brand is at stake in this new economy, where an individual’s brand is shaped by what we share. And despite your title, the choices you make as a “marketer” affect customer’s decisions. Although business is divided into 3 distinct categories of enterprise, mid-market and small business, […]
Guest post by the Head of Social Strategy at SAP, Todd Wilms (@toddmwilms) Over the last 10 years we have seen a dramatic rise in the more human side of our executives. This has not been caused by our leadership suddenly joining support groups, seeking counseling, or – as HBO’s comedy Silicon Valley would have you believe […]
Guest post by Chief Marketing Officer at CBIZ, Mark Waxman (@mwaxmantoo) “Marketing is an attitude, not a department” One of my favorite quotes (“marketing is an attitude, not a department”) was true when first written by marketing strategist Phil Wexler many years ago, but never more so than it is today. In the past, a marketing department would […]
It’s never easy to fail publicly in social. Everyone can feel their pain, which could be why brands operate out of embarrassment when they do fail, lashing out with knee-jerk reactions and usually the termination of a scapegoat – an “intern” – thinking it will solve the problem. But ultimately, just making the “problem” go […]
[powerpress] Joining us in Episode 13 of From the Author’s Point of View is Sebastian Rusk, creator of Buzz, author of Social Media Sucks, host of @SocialBuzzTV and a bow-tie junkie. As a traditional strategist and marketer by trade, Sebastian shares how his passion for social media helped launch his own personal brand starting with absolutely nothing. As […]
[powerpress] Joining us in Episode 12 of From the Author’s Point of View is Daniel Newman, Founder and CEO of Broadsuite, Co-Founder @12most, Huffpost & Forbes Contributor. He is also the author of two books, The Millennial CEO, and more recently The New Rules of Customer Engagement. As a tool to help companies cut through the digital clutter, Daniel […]
As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage. An efficiently run collaborative company isn’t just more nimble; its collective intelligence can innovate […]
[powerpress] Joining us in Episode 11 of From the Author’s Point of View is my close friend DJ Waldow, a digital marketing evangelist from Marketo, and cohort of our award winning, 90-Days To Ellen campaign. He is also Co-host of The #WorkTalkShow podcast and The Marketing Nation Podcast at Marketo as their Digital Evangelist, of which I have been fortunate enough […]
Over the years, we’ve learned that information comes to us in a lot of different ways. Back in the day, content was socialized through much more traditional means like radio, television, direct mail and newspaper. These mediums allowed for longer lead times to plan, create and execute what we wanted to say to drive a consumer to […]
[powerpress] Joining us in Episode 10 of From the Author’s Point of View is Kare Anderson, Forbes columnist, Emmy-winning former Wall Street Journal and NBC journalist, and author of “Moving from Me to We.” Kare has been a public speaker in 18 countries, speaker at TEDxBerkeley, and consultant to companies, sports teams, startups, government leaders and non-profits as diverse as Google, The Skoll […]