Resources

Think about how you share, why you share and what you shared for the last month. We all share things differently because we see things differently through our own eyes. We perceive ourselves one way and too often are seen by others differently. It’s always been a mission of brands to understand their voice and […]

Joining us in Episode 9 of From the Author’s Point of View is Alice Myerhoff, Business Development Sales Consultant, Vice President of Sales & Marketing for the Pivot Conference and author of “Social Media for Salespeople”. Her clients include Adobe, SAP, Oracle, Google, Mass Relevance, BazaarVoice, DataSift, GetSatisfaction, Livefyre, Sprinklr and others. Social Media isn’t […]

As humans, we’re used to joining communities in the physical world. We coach our kid’s sports teams. We go to conferences and have co-workers. We belong to book clubs and non-profit groups seeking to learn something new or make our world a better place. Even our own families are small communities. Most of us have […]

[powerpress] Joining us in Episode 8 of From the Author’s Point of View is Sandra Zoratti, Technology Marketing Executive/CMO at Dispersive Technologies, Author of “Precision Marketing: Maximizing Revenue Through Relevance” and Speaker. Prior to this, she served in executive marketing positions for Ricoh and IBM, and was recently honored with the “BtoB Marketer of the Year for 2012” […]

Joining us in Episode 7 of From the Author’s Point of View is Joel Comm, New York Times best-selling author of The AdSense Code, Click Here to Order, Stories from the World’s Most Successful Entrepreneurs, KaChing: How to Run an Online Business that Pays and Pays, and Twitter Power 2.0. He has also written over 40 ebooks. Joel […]

I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human (tweet this). Often enough we complicate what we’re trying to say. Ironically, as our world becomes more customer-owned and socially-enabled, we continue to see complicated, redundant, over-technical, and over-thought mass […]

[powerpress] Joining us in Episode 6 of From the Author’s Point of View is Beverly Ingle, author of “Design Thinking for Entrepreneurs and Small Businesses” and founder of Resilient By Design in San Antonio, Texas. She is also a Certified Innovation Leader, a credential earned from the Design Fellows Program of the California College of the Arts. In […]

It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done (I assume), to separate specialties, audiences and segments in an effort to more highly target the groups of people who ultimately would consume a brand’s message. What it really did, however, was create an unnatural language […]

[powerpress] Joining us in Episode 5 of From the Author’s Point of View is Ted Rubin. Many people in the social media world knows him for his enthusiastic, energetic & undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to […]

Words and meanings have been changing for centuries from cave paintings to petro glyphs to pictograms to ideograms to writing to the alphabet. And within each of those changes, there were historical and contextual changes that revolutionized the way humans interacted. Today is no different. We have new acronyms like LOL. OMG. TY. BRB. New […]

I’m incredibly excited to share the first of this two-part video interview with Kare Anderson (Twitter), Emmy award-winning journalist with NBC, Wall Street Journal, Huffington Post and author of “Moving from Me to We.” Kare believes that “we have to build more authentic collaboration in order to bring more originality to our stories,” and discusses her collaborative experience and philosophy […]

I’m excited to share the second of this two part video interview as I continue the conversation with Kare Anderson (Twitter), Emmy award-winning journalist with NBC, Wall Street Journal, Huffington Post and author of “Moving from Me to We.” Kare believes that “we have to build more authentic collaboration in order to bring more originality to our stories,” […]